Your community doesn’t match your target market. The challenge to grow a fan base to specific levels is often accomplished by acquiring people that don’t match the company’s target market. If this is the case, the best call to actions will not deliver a response.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1aKjn3d
via Social Media Today - The world's best thinkers on social media http://ift.tt/1aKjn3d
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