We tend to think, “Oh no! There is a new thing out and now I have to figure it out!” But, like almost everything out, user-generated content is not new (nor is brand journalism). Think about it like you would customer testimonials, employee stories, frequently asked questions, email conversations, and photo sharing.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1aKjnA9
via Social Media Today - The world's best thinkers on social media http://ift.tt/1aKjnA9
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