Wednesday, January 22, 2014

Brand Journalism: User-Generated Content

We tend to think, “Oh no! There is a new thing out and now I have to figure it out!” But, like almost everything out, user-generated content is not new (nor is brand journalism). Think about it like you would customer testimonials, employee stories, frequently asked questions, email conversations, and photo sharing.

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via Social Media Today - The world's best thinkers on social media http://ift.tt/1aKjnA9

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