If change is inevitable, it’s always better to be the driver of change, rather than waiting for it to come, and then reacting. If you’re big, you have the resources available to do this. But you also have an existing core business that can keep you from acting. If you’re faced with this conflict, the best step is to start experimenting.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1ezXszC
via Social Media Today - The world's best thinkers on social media http://ift.tt/1ezXszC
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