The SAPLING Approach provides a general guide for individuals, groups, and organizations to establish and manage a strong digital presence. SAPLING is an imperfect acronym, but a useful mnemonic for remembering the necessary steps to developing and executing a social media strategy.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1ezXpUy
via Social Media Today - The world's best thinkers on social media http://ift.tt/1ezXpUy
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