Optimize the first in-application experience and drive engagement aggressively. Instead of leaving the user alone to figure out how to begin using your solution, provide them a rich first time in-app experience and convert the trial user into a paying customer.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/docmarkting/2047506/b2b-saas-need-focus-smes-growth
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/docmarkting/2047506/b2b-saas-need-focus-smes-growth
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