What do publishers and brands have in common? Stories and conversation. Perhaps that’s why so many marketing companies are putting on their publishing hat when it comes to branding. Think of content as commerce. Content writers provide the information needed to imagine a product’s widespread commerce.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/meghanhunt/2044771/brands-publishers-top-5-takeaways
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/meghanhunt/2044771/brands-publishers-top-5-takeaways
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