Jillian explores the concept of "definitive social media analysis" and asks if current perceptions of definitive social media analysis are really definitive. Looking at a Christmas 2013 campaign, she thinks deeper, richer insight can be offered and that current conceptions of definitive social media analysis are lacking the ‘definitive’ edge.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/jillian-ney/2052141/definitive-social-media-analysis
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/jillian-ney/2052141/definitive-social-media-analysis
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