2013 was a year of change and growth for social customer service, with brands implementing more established social customer care strategies. But there’s still room for improvement. Done properly, social media gives customer service the opportunity to build brand advocacy, drive revenue through both increased sales and reduced customer attrition, and significantly increase customer insight.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/joshuamarch/2043471/eight-new-year-s-resolutions-social-customer-service
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/joshuamarch/2043471/eight-new-year-s-resolutions-social-customer-service
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