Intuit’s latest ad for TurboTax – that unsexy, boring accounting software – broke the mold. Finally. It’s a great piece of storytelling. Here’s why. It’s never about your products and services. It’s always about people and what your products and services allow people to do better.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/kathy-klotz-guest/2041806/how-new-tv-spot-intuit-s-turbotax-hits-storytelling-nail-head
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/kathy-klotz-guest/2041806/how-new-tv-spot-intuit-s-turbotax-hits-storytelling-nail-head
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