If your brand or industry has come to a point where it recognizes that it has some work to do to clean up its act, then you have a compelling reason to engage with the public online. Begin by laying your cards on the table and acknowledging public concerns. This will lower the temperature and start things off on a productive note.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1dOmwCy
via Social Media Today - The world's best thinkers on social media http://ift.tt/1dOmwCy
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