Online content consumption is growing at a rapid pace, as consumers are spending 93% more time with online content than they did 3 years ago. What impact for travel marketers? Destinations, airlines, hotels and most travel marketers are embracing social networks such as Pinterest, and also photo/video applications such as Instagram and Vine.

via Social Media Today - The world's best thinkers on social media http://ift.tt/1aApqHG
via Social Media Today - The world's best thinkers on social media http://ift.tt/1aApqHG
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