By now, it's a depressingly familiar business tactic from Google. The search giant changes a feature somewhere in its arsenal of services to make that service integrate more tightly, and annoyingly, with the social network Google+. Sign-ups are required. Engagement is mandated. Then Larry Page gets to claim increased Google+ user numbers on the next quarterly earnings call — perhaps in the hope that having those numbers widely reported will in itself create an inevitable, Facebook-like rush to join the service.
At the end of 2013, it was YouTube comments, which now require a Google+ login. On Thursday, it was the turn of Gmail, that storied, highly respected, 11-year old free email service, to be saddled with a feature nobody wanted. Gmail users can now be contacted by anyone, anywhere on Google+ (they have to add you to their Circles first, but that's a formality) Read more...
More about Google and Social Media
via Social Media http://mashable.com/2014/01/10/google-plus-gmail/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=rss
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