Recent and forthcoming Twitter changes may serve the company’s short-term interests, but they may not lay the best foundation for long-term success. This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty, capitalize on its unique strengths, minimize existing prejudices and points of resistance.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/courtney-hunt/2042631/twitter-changes-2014-5-strategic-cautions
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/courtney-hunt/2042631/twitter-changes-2014-5-strategic-cautions
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