Over the last several months social media platforms have begun to show their biggest fear… revenue attribution and conversion tracking. Today let’s take a dive into the murky waters of measuring social ROI strictly from an order/lead conversion perspective and how you implement and report from Facebook and Twitter.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1evAqtE
via Social Media Today - The world's best thinkers on social media http://ift.tt/1evAqtE
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