Feel the changing of seasons in these September #MashPics

We said wake me up when September ends, and the sudden cold sure did. It's only the first week of October and in New York, we're already feeling the shifting of seasons.

A lot happened last month — fashion week took over big cities, the supermoon lit up the sky in blood red, Pope Francis visited the U.S. and wedding season came to a close.

See also: 13 landscape and portrait photos that embrace Instagram's latest update

Instagram also released its biggest update, allowing users to upload landscape- and portrait-sized photos

The #MashPics featured below are a glimpse into the lives of our dedicated community. Take a look. Read more...

More about Photography, September, Instagram, Social Media, and Mashpics

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From eBay Side Project to Top Fashion Brand: An Exclusive Interview With Nasty Gal's Founder [Podcast]

The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage clothes, styling the outfits, modeling them for product pictures, shipping her products to eager customers, and collecting feedback along the way.

Years later, Nasty Gal was generating $100 million in revenue, employing hundreds of employees in a swanky LA office, and selling clothes in both online and brick-and-mortar locations.

via HubSpot Marketing Blog http://bitly.com/1OaB3Nb

7 Examples of SaaS Companies with Exceptional Marketing

Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) But in the marketing world, they’re like the Grimms' fairy tales.

The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. And usually, with only a fraction of the budget their larger competitors are working with.

via HubSpot Marketing Blog http://bitly.com/1MJTwgy

13 Email Workflows You Should Be Using in Your Marketing Automation

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts.

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester? But wait ... there's more.

via HubSpot Marketing Blog http://bitly.com/1P7dq7t

Tracking and Increasing Audience Engagement

We all know that improving conversion rates on lead generation campaigns translates to more leads for advertisers. Yet most publishers don’t have a strategy in place for improving these numbers. Easier said than done, right? 

via HubSpot Marketing Blog http://bitly.com/1LSjBLz

How Ad Blocking Works: Everything You Need to Know

When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. These ad blocking application will let people easily block advertising, trackers, and other third-party scripts.

via HubSpot Marketing Blog http://bitly.com/1VpgVeH

'Call of Duty' slammed for fake terrorist PR stunt in Singapore

In a misfired PR stunt Wednesday, the official Call of Duty Twitter account sent out a string of 20 supposedly "live" tweets to 2.8 million followers reporting ­a fictional terrorist attack in Singapore.

To make the War of the Worlds-style farce more convincing, it switched its username and avatar on its verified Twitter account, and changed its background image to read "Current Events Aggregate" with the tagline “We bring you real news.” These have since been switched back to the original Call of Duty images and username.

See also: How can less-skilled players keep up with 'Call of Duty'? Treyarch has ideas Read more...

More about Singapore, Call Of Duty, Marketing, Gaming, and Social Media

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