Holly Berry Social: December 2013

Tuesday, December 31, 2013

10 Mobile Search Statistics: Showing the Past and Predicting the Future [INFOGRAPHIC]

Mobile internet is the future. As we step into 2014, I would bet my profession on the future of mobile internet use, and internet search. Over the last few years we have seen the rise of the smart phone, the tablet, and the smart phones that are practically the size of tablets and 2014 will only see an increase in mobile traffic.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/stuartwainstock/2031461/10-mobile-search-statistics-showing-past-and-predicting-future

7 CMO-Worthy Resolutions

Here’s a New Year’s fact: 9 out of 10 marketers that don’t make resolutions don’t achieve them! So, yes, setting goals is good place to start, but better yet is setting the right goals. To help you get off the starting blocks in 2014 on the proverbial right foot, here are 7 pulse-pumping profundities from 7 smartly resolved marketers.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/dneisser/2031441/7-cmo-worthy-resolutions

The Vital Difference Between Brand And Identity

Brands have to work to help consumers to make choices. They need to stimulate recognition, preference and loyalty based on interaction and clear senses of expectation and delivery. Therefore you need to have both choice and competition available.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/derrickdaye/2031391/vital-difference-between-brand-and-identity

5 Ways Social Media Will Change Political Campaigns in 2014

Since President Obama’s digitally driven victory in the 2008 presidential election, politicians nationwide have been signing on to social media accounts in order to increase their following. They have integrated Facebook, Twitter, and Google Plus into their campaign strategies and have continued to connect with their constituents on social media well after winning — or losing — elections.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/jane-susskind/2030916/5-ways-social-media-will-change-political-campaigns-2014

Do Small Business Employees Use Social Networks? [INFOGRAPHIC]

The days are gone when email was considered as a killer application, social networking sites holds that distinction and now ruling the world. It began as a venue for teens but now people of all ages use Facebook, Twitter, Google+ and other social sites for both personal and business use.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/irfan-ahmad/2030596/do-small-business-employees-use-social-networks-infographic

Mobile Marketing: What to Expect in 2014

Usage of mobile devices exploded in 2013, thus mobile internet traffic is quickly overtaking desktop internet traffic. Smartphones allow consumers to always be one click away from their next purchase no matter where they are. Therefore, mobile marketing is any marketer's way to keep pace with and even surpass competition.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/cjoye/2030541/mobile-marketing-what-expect-2014

How to Bolster Social Media Customer Service Satisfaction Ratings

The ability for customers to publicly share their frustrations, complaints and issues remains a great concern for businesses and brands on social media. Some businesses relieve this concern by jacking up their privacy settings to keep unhappy customers from being able to openly express their feelings on official social channels.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rgbsocial/2030491/how-bolster-social-media-customer-service-satisfaction-ratings

Monday, December 30, 2013

The Big Brand Theory: Capital One's Big Ka-ching

In October, 2012, Capital One re-launched and rebranded their cash card. The new name, Quicksilver, required both a push around awareness, as well as a strong association with the value proposition. Capital One had already enjoyed some success tying a hashtag in with advertising, but in this case, the hashtag would play an even more central role.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/Big_Brand_Theory/capital-ones-big-ka-ching

Get Your Social Accounts Ready For The New Year

As we look forward to 2014 it’s a good time to think about how you’ve spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers? Which ones turned out to be less worthy of your time?

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/jfouts/2030176/get-your-social-accounts-ready-new-year

Is SEO Dead in 2014?

For some people, SEO implies manipulating websites in an attempt to get a low quality site to rank well with the search engines. If that is the definition being used, than most people will agree that it is dying a slow (and far too prolonged) death.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/brettrelander/2030161/seo-dead-2014

Top Ten Reasons Your Facebook Ads Are Being Rejected

If you’re a marketer who has advertised your goods or services on Facebook, chances are you’ve had at least one rejected, which seems to be common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ericdigitaldenizensllccom/2030101/top-ten-reasons-your-facebook-ads-are-being-rejected

Don't Give Up on Your Blog: Advice for First-Six Month Bloggers

Go online and you’ll find evidence of countless blog failures. Most of these failures occur within the first six months after the first published post. Why is this? What causes a blogger to just give up? Want my unsolicited advice? Don’t give up!

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/kylemj6977/2030066/don-t-give-your-blog-advice-first-six-month-bloggers

Facebook Leads the Present and Happiness

We are so often obsessed by the social media fever –or, social networking- that we miss what’s going on in the moment. In a sunset I experienced very recently, I was impressed to notice that practically 80% of the people there were taking pictures of the moment for later.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/isra-garcia/1285656/facebook-leads-present-and-happiness

What You Need To Know About Before You Get Into the Tech Industry [INFOGRAPHIC]

Facebook, Apple and LinkedIn are the fastest growing tech companies in America. And working with these tech companies seems to be the current trend in millennials, so are you ready for a career in the tech industry? Whether you've had your heart set on a career in the tech sector for ages or you're just now considering it, the future of technology is looking bright.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/irfan-ahmad/2030016/what-you-need-know-about-you-get-tech-industry-infographic

Sunday, December 29, 2013

Share Your New Year's Resolutions for Our Photo Challenge

As 2013 draws to a close, we look back on the past, and more importantly, prepare for the coming year. It's a great time to reflect on the changes we want to make, and resolve to follow through on our goals. We want you to share with us some of your New Year's resolutions for this week's Mashable Photo Challenge

Show us images of the new activities you look forward to starting — whether it's cooking healthier meals or spending more time outdoors. Or, photograph a handwritten or hand-drawn list of goals you'd like to achieve in the new year

We will run this challenge until Thursday, Jan. 2, at 10 a.m. ET. Follow the directions, below, to submit your photos, and we'll feature some of our favorite ones on Mashable. Read more...

More about Photography, New Year, New Year S Resolutions, Social Media, and Mashable Photo Challenge

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9 Ways To Create Time, Space, and Stillness For Meaningful Work

I am fascinated by people who do meaningful work. People who create, share and nurture ideas that move us toward a better future. They somehow operate differently, and I am curious to find out how. Late last year, I decided to start set up interviews with some of these people I could get access to.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ebarbaric/2029671/9-ways-create-time-space-and-stillness-meaningful-work

Everything is Ephemeral: Facebook, Popularity, and the Creation of the Social Self

For two years, maybe more, I’ve helped real estate agents, writers, and entrepreneurs create strategies for using Facebook for business. I’ve read countless stories and books on the subject, I’ve discussed editorial calendars, the benefits of photos, links, private pages, Facebook groups etc.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/deidre-woollard/2029606/everything-ephemeral-facebook-popularity-and-creation-social-self

When Will We Finally Get It? It's All About The Content!

As kids get older though the number of times that you have to tell them to stop doing something depends on how much they love doing it and how rewarding the process is. If someone is building lots of links to their sites and getting high rankings, then telling them to stop doing it just once isn't going to work.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/john-phanchalad/2029456/when-will-we-finally-get-it-its-all-about-content

Employee Advocacy and the Employee-Brand Relationship Model

To wrap our heads around how to activate employees as builders of brand relationships, it’s important to understand the employee-brand relationship from the angle of the employee’s experience. Customer Experience Management (CEM) focuses on the customer’s emotional journey.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/deniseholt/2029626/employee-advocacy-and-employee-brand-relationship-model

Instagram Direct Messaging and How To Use It For Your Business

Instagram just released a new feature that many are calling a Snapchat killer. The new feature is Direct Messaging and it allows you to send private images and videos to other Instagram users. This gives a new opportunity to businesses looking to connect with Influencers and their following in a new private and "secure" manner.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/stephaniefrasco/2018361/instagram-direct-messaging-how-use-it-your-business

25 Awesome Content Marketing Tools To Use In 2014 [INFOGRAPHIC]

Content marketing helps brands acquire customers by creating and publishing a range of content that is relevant and valuable. But Jumpstarting your content marketing efforts can be an uphill battle if you don't have the right set of tools in place to get the job done.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/irfan-ahmad/2026216/25-awesome-content-marketing-tools-use-2014-infographic

Saturday, December 28, 2013

16 Photos of Holiday Celebrations From Mashable Readers

We asked Mashable readers to photograph their holiday celebrations for our most recent photo challenge. We saw many festive images of brightly lit trees and candles atop tables of delicious-looking feasts, as well as families playing indoor and outdoor games together

This week's submissions proved that the holiday season truly is a time for honoring traditions and spending time with loved ones. We've featured some of our favorites, below. You can also view the full gallery, here.

Thanks for celebrating with us!

Have something to add to this story? Share it in the comments. Read more...

More about Holidays, Photography, Celebration, Social Media, and Mashable Photo Challenge

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Facebook Advertising Options That Won't Break the Bank

The Facebook algorithm changes have many Facebook page owners in an uproar, especially those who paid to acquire their Facebook fans. I manage nearly 20 fan pages and can confirm a startling drop in what’s been an already declining reach over the past year.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rachel-strella/2027361/facebook-advertising-options-won-t-break-bank

Passengers on Ship Trapped in Antarctic Ice Melt Fears via Social Media

Concerned relatives and friends of 74 people still stranded in Antarctica after their research ship got trapped in ice on Christmas Eve are not only getting routine updates from officials and media, they are also seeing messages from the ship's passengers via social media

Passengers Alok Jha and Laurence Topham, who are journalists with The Guardian, as well as Chris Turney, a professor and leader on the expedition, are providing detailed updates aboard Russia's MV Akademik Shokalskiy. Together, the three have been typing Twitter missives, creating Vine and YouTube videos and even doing media interviews. Read more...

More about Twitter, World, Social Media, Antarctica, and Vine

via Social Media http://mashable.com/2013/12/28/ship-trapped-ice-antarctica-social-media-twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=rss

What Becomes of Facebook in 2014?

It’s interesting reading the many discussions on what Facebook will be in 2014. The social network has become an integral part of people’s lives, personal and business, and the latest changes to its NewsFeed, filter algorithms and advertising models have many nervous about what they to expect.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/adhutchinson/2027671/what-becomes-facebook-2014

4 Last-Minute Gift-Giving Tips to Make Your Prospects Really Happy

Christmas just passed. That’s bad news for marketers that are still wrapping up their prospect gift lists for the holidays. But if you happen to be one of them, don’t worry. These four last-minute tips will help you find the kind of gifts your prospects can’t wait to open.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/maxwell-stinson/2028416/4-last-minute-gift-giving-tips-make-your-prospects-really-happy

Sharks Trigger Tweets That Warn Australian Beachgoers of Attacks

In the Jaws movies, an ominous theme song tells viewers when they should expect to see a shark attack. In real life, several hundred sharks in Western Australia have been issuing their own warnings to beachgoers — via Twitter.

Scientists have tagged more than 300 sharks in the area with transmitters, according to Sky News . Each time one of the tagged sharks swims around 1 kilometer (0.6 miles) from the beach, signals trigger a tweet to automatically publish on Surf Life Saving Western Australia's Twitter account (@SLSWA).

The project has flagged hundreds of instances of mostly tiger and bronze whaler sharks — but also a few white sharks — approaching Western Australian beaches since June. Tweets describe the time, type of shark and its approximate location. Read more...

More about Social Media, Australia, Twitter, Us World, and World

via Social Media http://mashable.com/2013/12/28/australia-sharks-twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=rss

Using Negative Keywords For Better PPC Results

When running a pay per click campaign, using negative keywords is an absolute must. As more of us are forced into bidding on only the most popular keywords, use of broad match types is often necessary and to get the best results, you’ll need to specify negative keywords too.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ubersocialmedia/2027171/using-negative-keywords-better-ppc-results

What Does 2014 Have in Store for Social Business?

As 2013 comes to a close, many are pondering how social media will change and how it will affect their business. The environment of social business is never stagnant. Change is always in the air, and smart innovations are adopted quickly.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/monica-romeri/2027496/what-does-2014-have-store-social-business

Internet Marketing Trends and Tactics for 2014 [INFOGRAPHIC]

While marketing blogs and publications are doing their yearend wrap ups of 2013, let’s not forget to keep one eye on the road ahead. Yes, a lot happened over the past year, some of it game-changing. What does any of it mean for internet marketing in 2014?

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/irfan-ahmad/2028196/internet-marketing-trends-and-tactics-2014

How Social Selling Increases Your Influence [VIDEO]

Create targeted prospect lists on LinkedIn and reach out to them via a mutual connection. Even if someone hands you a lead you should use your mutual connections to influence your likelihood of getting a call back. If you haven’t integrated social selling into your sales practice, you aren’t optimizing your potential influence.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/socialtosales/2028271/how-social-selling-increases-your-influence

The Benefits of Quality Content and Genuine Social Engagement

With every algorithm update, Google is making SEO more and more complex. The company has expressed its desire to improve the quality of their search results, filtering out spammers and content of lower relevance — but how that ‘relevance’ is determined is becoming increasingly difficult to understand to a definitive degree.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/adhutchinson/2027751/benefits-quality-content-and-genuine-social-engagement

Friday, December 27, 2013

Why Social Networks Are Crazy for Private Messaging

Private messaging has captured the attention of the most popular public social networks in the last two months and, surprisingly, this push among tech companies may have a very non-technical driving force.

The feature that adds a little privacy to social platforms that thrive on openness has been a point of emphasis since October for Twitter, Facebook, and most notably Instagram. Other private messaging services like WhatsApp, Kik, and even Snapchat have been busy as well, sending a clear message of their own: Private interactions are necessary, even in a world where public sharing dominates

More about Facebook, Twitter, Social Media, Messaging, and Instagram

via Social Media http://mashable.com/2013/12/27/social-networks-private-messaging/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=rss

15 Snowman Ideas That Don't Require Snow

The first snow of the season is a magical experience, full of snowmen, sleds and hot cocoa

By the fifth snow of the year, however, it's all about avoiding the outdoors at all costs.

If you're over the snow, but not the fun that comes with it, find inspiration in these wintry Instagram pics that show you how to build a snowman from materials that won't give you frostbite.

Have something to add to this story? Share it in the comments.

Image: Instagram, katiebville Read more...

More about List, Pics, Lists, Social Media, and Winter

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Photosynth, Olivier Lapidus, Bing and Grand Social Business Designs

If you can imagine someone as the personification of a gentleman, the name of that someone would be Olivier Lapidus. Taking that imagery, superimpose guest experience, Bing technology, and Brian Solis' Generation C...

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/delphine-remy-boutang/2024941/photosynth-olivier-lapidus-bing-grand-social-business-designs

Time to Grow Up! Social Businesses Mature, Yet Many Still Lack a Strategic Foundation [INFOGRAPHIC]

The number one thing we learned this year is that no matter how much we celebrate the case studies and best practices of the most social brands, they are far from perfect. You can replicate campaigns but you can’t replicate how the efforts of others cultivate ideal experiences and relationships with your customers.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/briansolis/2011346/time-grow-social-businesses-mature-yet-many-still-lack-strategic-foundation-infog

Social Media Trends That Will Rule the Roost

Although social media has been around for quite a few years now, its role is transforming continuously. It is expected to play an important role in both professional and personal life of people in the years to come.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/williamjohnson/2024306/social-media-trends-will-rule-roost

Top Social Media Stats of 2013 [INFOGRAPHIC]

As 2013 comes to a close we are all reflecting on the past year. Its ups, downs, memorable events and so on and so forth. So just like anything else, the world of social media also had its share of news and changes that none of us could, even if we wanted to, ignore.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/nowsourcing/2025346/top-social-media-stats-2013-infographic