When it comes to a press release, headlines are everything. Not only should it be well-written, compelling and seeded with a keyword or phrase – low on hype, please – but length matters more than most realize. Here are a few quick guidelines to keep in mind.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/carriemorgan/2016116/press-release-headlines-does-length-really-matter
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/carriemorgan/2016116/press-release-headlines-does-length-really-matter
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