The number one thing we learned this year is that no matter how much we celebrate the case studies and best practices of the most social brands, they are far from perfect. You can replicate campaigns but you can’t replicate how the efforts of others cultivate ideal experiences and relationships with your customers.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/briansolis/2011346/time-grow-social-businesses-mature-yet-many-still-lack-strategic-foundation-infog
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/briansolis/2011346/time-grow-social-businesses-mature-yet-many-still-lack-strategic-foundation-infog
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