Do you know EdgeRank was implemented to limit who sees your posts? Meaning that even if you have 2500 loyal brand advocates who have Liked your page, only a tiny fraction of them may see what you post and you have no control over it.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/bradfriedman/2022991/facebook-advertising-it-money-your-business-should-spend
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/bradfriedman/2022991/facebook-advertising-it-money-your-business-should-spend
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