Analytics leads to smarter media relations. I am no PR guy and have never written a press release or even read one for that matter. But analytics and research can help craft a media relation’s strategy that’ll cause your competitors to lose sleep at night.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/mjbrito/2020746/2014-will-be-year-lead-analytics
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/mjbrito/2020746/2014-will-be-year-lead-analytics
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