"Is that guy wearing leggings?"
"We should start a business selling male leggings."
That's all it took. One week later my business partners and I stood freezing in London's Brick Lane Market with 22 pairs of female leggings "branded" with our male leggings brand.
Twitter has a message for politicians: You can delete tweets, but you can't hide.
Politwoops, a tool developed by the Sunlight Foundation that archives the tweets politicians fire off and then quickly delete, is back after a seven-month hiatus. The tool went dark earlier this year after Twitter removed Politwoops' access to the API on June 3, stopping the ability to track deleted tweets.
A release from Twitter announcing the service's return quoted CEO Jack Dorsey from a conference in October:
More about Twitter, Politics, Social Media, and 2016 ElectionWe have a responsibility to communicate our roadmap in a clear and transparent way to everyone in this community. We have a responsibility to have an open dialogue with you to make sure we are serving you in the best way. We have a responsibility to continue to empower organizations that bring more transparency to public dialogue, such as Politwoops. We need to make sure we are serving all these organizations and developers in the best way, because that is what will make Twitter great. We need to listen, we need to learn, and we need to have this conversation with you. We want to start that today. Read more...
Why is Adele so popular? Can a 4 year-old understand the basics of cloud computing? Who is Sam Sheffer? We answer these questions and more as we take a look back at our favorite YouTube comments of the past year. Read more...
More about Youtube, Comments, Social Media, Videos, and Mashable ExplainsNot everyone is ready to buy your product or service the first time they come to your site and that’s okay. With the right amount of time and information they will warm up to your brand, assuming they’re the right persona for your product or service, of course.
Nurturing campaigns are essential for keeping these people who visit your site but aren't ready to immediately buy engaged with your brand. Essentially these campaigns are a series of emails aimed at keeping you top of mind while building trust and moving your lead further along in the buyer's journey.
You may not spend much time thinking about your posture when you're getting work done at your desk each day, but it can have a significant long-term impact on your health.
Just think about how much time you spend at your desk. Often, you'll be sitting or standing in the same position, hour after hour, day after day, week after week. If your position of choice is hunched over, or puts a strain on your neck, or means you type in a way that stresses out your wrists ... then you're might run into some health issues down the line.
What are kids looking at when they spend hours a day on their phones? As an education marketer – you want to make sure some of that attention is coming your school's way. With the wealth of school content available to students, you can be sure some schools are getting prospective students' time, so some of it should be yours, right?
The sheer volume of sales you experience during the holiday season could put you in a very different situation during tax season next year. There are several considerations you’ll have to keep in mind, such as an increase in revenue, locations where you or other staff members work, and potential exemptions. These tips won't make up for advice from an accountant, but these are some things to keep in mind when dealing with sales tax.
In light of the ongoing debate over Facebook's Free Basics platform, nine major Indian startups have written to the Telecom Regulatory Authority of India (TRAI), voicing their concern over zero rating and Internet gate-keepers. They were joined by nearly 80 Indian academicians who released a statement on the flaws in Free Basics. Taking note, TRAI has extended its deadline for comments on differential data pricing to Jan. 7.
See also: Facebook initiates blitzkrieg ad campaign for Free Basics in India ahead of Dec. 31 deadline
The TRAI petition was sent by entrepreneurs from prominent startups such as Zomato, Paytm, TrulyMadly, GoQii, Mouthshut, Flipclass, Teesort, SVG Media and Tevis Learning, in response to TRAI's consultation paper on differential pricing for data services Read more...
More about Facebook, India, Net Neutrality, Social Media, and Internet.OrgThis post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
For all the fear surrounding ad blocking, there are still a lot of people watching ads.
Consider Geico's Unskippable pre-roll ad: It currently has more than 8.1 million views on YouTube.
Your Facebook News Feed might become a whole lot more diverse soon
The company is testing customizable, topical feeds. The new feature, currently available only to a small subset of users, lets you choose between a general News Feed as well as a feed focused on travel, style or recent news headlines, for example
First noticed by Jason Stein, who tweeted about it Tuesday, the feature is only available on Facebook's mobile app
More about Facebook, News Feed, Social Media, and No Lead Image TemplateFacebook is adding customizable interest-based feeds. A newspaper made up of all the world's newspapershttp://pic.twitter.com/Ll7pib6Mb5
— Jason Stein (@jasonwstein) December 29, 2015 Read more...
Twitter announced an update to its rules that clarify what the social media company considers "abusive behavior and hateful conduct."
Megan Cristina, Twitter's director of Trust and Safety, made the announcement Tuesday in a post that said the company will not tolerate behavior designed to harass, intimidate or silence another user's voice through fear
"As always, we embrace and encourage diverse opinions and beliefs — but we will continue to take action on accounts that cross the line into abuse," Cristina wrote
More about Twitter, Social Media, Privacy, and AbuseWe've updated our rules around abuse and hateful conduct http://bitly.com/1mh6eeH
— Safety (@safety) December 29, 2015 Read more...
When the time finally comes to tackle a website redesign, it's difficult to contain the excitement. There are so many things you just can't wait to have put into place! Then come the first steps to making it all happen.
Excitement turns to fear and trepidation as you try to craft a plan and put together the resources to turn all of your lofty ideas into reality. Suddenly it begins to seem more and more like a home construction project: lots of advice from many sources; warnings about rip-offs, scams and slick tactics; choices for things that could go into, on and throughout your new website; decisions about who should do what, how long it should take, and how much it should cost. Finally, you're lost in so many details that you're not sure where to start.
Here are the most common red flags that your website redesign is not on the path to providing value and what you can do to avoid them.
How does Facebook's facial recognition really work? Meet Paul, the guy who looks through every single picture and remembers all of our faces.
Read more about Paul: http://on.mash.to/1MF0G2f Read more...
Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015.
Marketing is becoming more localized and more personalized. Snapchat has exceeded many marketers' expectations, now getting 4 billion video views per day -- the same number as Facebook.
Thinking of adding an ecommerce layer to your media brand? If so, your mind is in the right place. With ad revenues on the decline, an online store can be a great way to deliver value to your audiences.
Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in ... but it's not always an easy job.
The challenging part of co-marketing all boils down to one thing: your partner. Can you find partners who launch campaigns with the same strategy and thoughtfulness you do? Oftentimes, it's a struggle.
What a time to be alive: According to a much-shared Facebook post, you only need to be on Facebook to enter a magical lottery of sorts, in which the Facebook co-founder and CEO will give out $4.5 million to 1,000 random users
The only problem with this, and every similar post in history, is that it's a hoax
The message being massively shared on Facebook comes in several variants, with some claiming it's not a hoax as it's been confirmed by this or that media outlet (see example below). The message further claims that 10% of Zuckerberg's $45 billion-worth Facebook stock will be randomly shared among 1,000 users who share the message further Read more...
More about Facebook, Mark Zuckerberg, Hoax, and Social MediaThe arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year.
Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns.
Social media marketing is a common trend these days with companies paying "ïnfluencers" to tweet with their hashtag. But when it comes to one of India's biggest industrial houses, nothing short of having everyone tweet about their 4G network soft launch would do. And they did.
Last night, Reliance Industries Limited did an employee-only launch event of their 4G network Jio. The event, which was attended by 35,000 employees and their families, had performances by Bollywood superstar Shah Rukh Khan and music composer AR Rahman. But what made it really big was the "excitement" displayed by celebrities on Twitter, who all sent out tweets congratulating the company for the launch. Read more...
More about Twitter, India, Social Media, 4g, and BollywoodInstagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year.
Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table.
"Am I spending too much time on this?"
For marketers, this isn't an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc.
With Facebook launching a massive ad campaign to promote Free Basics in India in the last week, net neutrality activitists have found support from stand-up comedy groups such as All India Bakchod, SnG Comedy and East India Company.
See also: Facebook initiates blitzkrieg ad campaign for Free Basics in India ahead of Dec. 31 deadline
The three groups have released videos which question Facebook's claims for Free Basics and explain the concept of net neutrality. They are also asking their followers to email petitions in favour of net neutrality to the Telecom Regulatory Authority of India, which is inviting comments on its new consultation paper on differential pricing for different data services until Dec. 30. Read more...
More about Facebook, India, Net Neutrality, Video, and Social MediaThis post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
With the stress of shopping off our backs until next year, we're taking time to reflect on the success of some of this holiday season's top advertisements.
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.
Salespeople don’t hold all of the cards anymore. With a quick Google search and some browsing, people can gather as much information about a product as a salesperson has.
When you think of Santa Claus, we're willing to bet that words like "jolly," "bearded," and "rosy-cheeked" come to mind. After all, that's the image of Santa many of us -- regardless of age -- have grown to know and love, right?
The mall Santa that our parents forced us to take an annual photo with (despite the trauma it caused). The Santa we watched Tim Allen transform into in the first installment of The Santa Clause trilogy. And the Santa we've seen used in countless holiday advertisements -- from Coca-Cola to Kodak.
In the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts. YouTube had recently launched, and the Wistia co-founders, Chris and Brendan, were determined to capitalize on the rising popularity of video.
Growth was a little slower than they anticipated. It took them a year to make their first dollar, and then another year to sign on 10 customers.
The story of how #BlackLivesMatter forced America to confront racism once more using the power of social media, from the activists who helped create it.
Featuring DeRay Mckesson, Opal Tometi and Kwame Rose
Read more about the rise of the movement in 2015: http://on.mash.to/1ScACmk Read more...
Struggling to grow your business?
You're not alone. Customer acquisition is no easy undertaking ... but it is important.
The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you're marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons -- you need a new strategy.
Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? This is when you really need the reminder that content actually means anything your customers will consume, including social media, videos, images, and even sounds.
Ch-ch-ch-ch-changes.
It's that time of year again. And as we all sit down and make a list of habit-changing, self-improving, mood-boosting things we vow to do next year, there's no shortage of motivation to go around.
