Saturday, October 31, 2015

7 Psychology-Backed Hacks for Boosting Your Motivation

This post originally appeared on HubSpot's Sales Blog. To read more content like this,subscribe to Sales.

Motivation is crucial in any professional environment. Trouble is, staying motivated is often easier said than done.



via HubSpot Marketing Blog http://bitly.com/1jYYUmO

Friday, October 30, 2015

#ScaryStats uses data to reveal the horror of inequality

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The realities of inequality are downright spooky.

The proof is in the statistics — hard facts shed light on various inequalities and their real-life impacts, and show how they deserve attention and action every day. But social disparities are gaining special notice Friday, thanks to an innovative hashtag building on the momentum of the scary Halloween spirit.

#ScaryStats, created through a collaboration among four women’s equality organizations, is helping to get people talking about the horrifying truths facing marginalized communities. Read more...

More about Statistics, Women, Social Good, Activism, and Social Media

via Social Media http://on.mash.to/1NeuxDW

Snoopy dances across your selfies in Snapchat's first sponsored lens

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One of the Peanuts' most beloved characters has come to Snapchat

The app debuted its first, Snoppy-filled sponsored lens Friday to promote 20th Century Fox's upcoming Peanuts Movie. The lens puts candy corn, Snoopy and Woodstock animations over users' selfies. Once applied, Snoopy dances across the screen behind a stream of candy corn as Woodstock dances on your head — with the animated series' iconic tune "Linus and Lucy" playing the background.

The Peanuts Movie lens will appear in the app alongside its other animated lenses. It will appear for 24 hours before it will be swapped out for another lens. Snapchat's lenses, which debuted in an update in September, change each day (though there are ways to see old ones). Read more...

More about Advertising, Social Media, Tech, Apps And Software, and Snapchat

via Social Media http://on.mash.to/1LGSCkG

5 ways Facebook is going all out to win over India

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Facebook is going all out on India. That makes sense. With Mark Zuckerberg looking ahead at saturation in mature markets like Europe and North America, and with his social network locked out of China, he's pushing forward a lot of things to ensure that Facebook gains plenty of growth from India.

130 million Indian people now use Facebook actively. But Facebook wants a lot more. It wants "the next billion people," as the company has called them, who'll use Facebook and all its sister apps, like Facebook Messenger, WhatsApp, and Instagram.

Asia as a whole is vital to Facebook's future. The site hit 496 million monthly active users in Asia-Pacific at the last count. Soon, the region will have more active Facebook users than Europe, the US, and Canada combined. Read more...

More about Facebook, Mark Zuckerberg, India, Social Media, and Internet Access

via Social Media http://on.mash.to/1M5Sxby

You can now follow Tumblr searches on your dashboard

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If you've ever wished you could see all the pizza-related content the Internet cooks up, Tumblr has granted you a chance to do so.

The blogging platform has launched new a feature that lets you follow specific Tumblr searches, just like you would a blog.

If you're on your Dashboard screen, type in a search (i.e. "pizza," "Drake" or "puppies") and hit enter. It'll take you to the Search page. Once you're there, click the Follow button that appears on the right side of the search bar.

Posts related to that search will appear on your Dashboard along with the posts from blogs you already follow. The only difference is that there will be a follow button for the blog the post is from, as well as a magnifying glass icon at the bottom of the post indicating that it's a search post. Read more...

More about Tumblr, Social Media, Apps Software, Dev Design, and Mobile

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3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results

When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful.

We know from our own experience, and from talking to a lot of other agency teams, that companies that embrace this cultural evolution consistently experience results more quickly and more powerfully than those who can’t seem to get past these fears.



via HubSpot Marketing Blog http://bitly.com/1P9SyfI

13 Ways to Be More Productive When You Sleep & Wake Up

Ah, the perennial desire to be more productive.

For better or for worse, we're always looking for new ways to do more, and do it faster. What can we knock off the day's to-do list during our commute? What music should we listen to at work to make us work smarter? What foods should we eat to stimulate brain activity?



via HubSpot Marketing Blog http://bitly.com/1Wno4az

The Anatomy of the Perfect Profile Photo For Facebook, Twitter, LinkedIn & More [Infographic]

If a picture really does "speak 1,000 words," then what does your profile photo say about you?

Before you go uploading any old photo online to serve as a representation of yourself, it's important that you put some thought into the selection process. 

Sure, you might want to show off your awesome tan from the cruise you just went on, but is that shot of you sporting sunglasses with an umbrella drink in hand really the best option?



via HubSpot Marketing Blog http://bitly.com/1MxbG8y

Bestselling Indian author Chetan Bhagat doesn't know what historians do

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Chetan Bhagat is famous for churning out bestselling novels, writing scripts for Bollywood films, penning weekly columns, judging a dance reality show, and stirring up the occasional fight on Twitter. Today morning, Bhagat sparked off a Twitter war by tweeting about a recent statement of protest signed by over 50 top Indian historians, expressing concern over the growing intolerance in the country. This was Bhagat's first response to the statement.

We had so many historians?

— Chetan Bhagat (@chetan_bhagat) October 30, 2015

He soon followed with another tweet. Read more...

More about Twitter, India, and Social Media

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Thursday, October 29, 2015

This might just be the scariest social media game ever

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For the most part, the Internet is harmless. Social media connects people all over the world and gives us a platform to amplify our voices

But, in the chilling video below, it's also the platform for an insidious game that pits friend against friend. You pick the winner, based on your own criteria and personal preference. Seems like a pretty sick thing to do, but trust us ... it actually gets worse.

Watch this short horror video, created by Mashable Studios and Crypt TV, and see for yourself how social media can have grim consequences Read more...

More about Social Media, Halloween, Horror, Entertainment, and Video

via Social Media http://on.mash.to/1NbsfFI

A 3D hologram app will bring your manicures to life

How to win at digital marketing

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Mashable recently hosted a special #Mashies Twitter chat to discuss how to be the best of the best in digital marketing.

Over the course of an hour, @MashBusiness covered an array of questions, ranging from what the current state of digital marketing, to how brands can most effectively communicate with their audience in a way that feels genuine and authentic

Several digital marketing experts us will be: Alex Amado, VP of experience marketing at Adobe; Cammie Croft, deputy executive director of Amnesty International; David Berkowitz, chief marketing officer of MRY; Ellyn Fisher, senior VP public relations & social media for The Advertising Council; Gillea Allison, marketing director of Blue State Digital; Jason Musante, managing director & group executive creative director of Havas Worldwide; Neville Doyle, digital planning director of Colenso BBDO; Rodolfo Salazar, CEO of Ideaworks International; and Susan Lindner, CEO & founder of Emerging Media Read more...

More about Digital, Advertising, Twitter, Marketing, and Social Media

via Social Media http://on.mash.to/1NDxXyz

21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]

From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master.

But the great thing about inbound marketing is that it pays off over time



via HubSpot Marketing Blog http://bitly.com/1Wl8koc

5 Tips to Help Make a Killer Marketing Video

Creating a video (or video series) to help market your product or service is a no-brainer. It's an easy, shareable way to communicate your company's core message.

Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself.



via HubSpot Marketing Blog http://bitly.com/1WjP7bY

Setting Your Publishing App Up For Success

So you’ve just invested time, money, and a lot of faith in a new publishing app. If all goes as planned, it’ll increase content consumption, give you a new channel for advertisers, and build loyalty among your readers. But what about getting people to use it in the first place? Just because you build it, doesn’t mean they will come.



via HubSpot Marketing Blog http://bitly.com/1PW9Nl8

Most Websites Are Failing Optimization 101. Is Yours? [New Data]

Chances are, your website's performance is high on your list of priorities. It's an asset that works around the clock to draw in visitor, convert them, and help you hit your goals, after all. 

But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?



via HubSpot Marketing Blog http://bitly.com/1RfKFEG

Wednesday, October 28, 2015

Facebook just made it easier to share content from other apps

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Facebook is redesigning the way its iOS users share content from third-party apps inside of Facebook.

The social network showed off a new share extension for iOS Wednesday that makes it easier for people to control what they are sharing and who they share updates with

Share extensions are used by third-party apps to allow their users to share content back to Facebook. While this functionality has existed within iOS for some time, the experience up until now hasn't always been great, Facebook product manager Alyssa Levitz explained Read more...

More about Facebook, Social Media, Tech, Apps Software, and Apps And Software

via Social Media http://on.mash.to/1PVsSUG

10 Instagram video posts filled with your favorite things

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Candy, flowers and mounds of garlic. These are a few of your favorite things!

Last week, we challenged you to fill the frame up with your favorite things in a photo or videoMashable and SanDisk brought you this challenge as part of their new line of mobile flash drives that will help free up the memory space on your phone

This is the first time we integrated video into our challenge and the results blew us away! Below are some of our favorites from your submissions.










Read more...

More about Instagram, Social Media, Mashable Photo Challenge, Supported, and Community Challenge

via Social Media http://on.mash.to/1Sa0JZd

Now you can use emoji to look up cat videos on YouTube

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In a move that makes it possible to seamlessly combine your love of emoji with adorable animal videos, a group of researchers has built a prototype of a search engine that uses the tiny icons to search videos.

Called Emoji2Video, the search engine was made by researchers at the University of Amsterdam and Qualcomm Research as a way to show how emoji can be used to give a dense, easy-to-understand representation of what's happening in images and videos — something that you can comprehend no matter what language you speak, or whether or not you can read.

Visitors to the site can click on one or more emoji from a curated list of 385 (the current full list curated by a group called the Unicode Consortium contains nearly 1,300 of them, but the researchers excluded ones they didn't think would be that relevant to video searches, like symbols and numbers, and ones that were somewhat duplicative)The pictograms you choose will be used to search a data set of 45,000 YouTube videos for relevant matches. Read more...

More about Youtube, Search Engine, Images, Computing, and Cat Videos

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How to Create an Effective Sales and Marketing SLA

The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance, it’s still a rarity to find an organization that has and maintains full alignment. The good news is that the issue is getting far more attention than ever before, and more organizations are making progress.



via HubSpot Marketing Blog http://bitly.com/1XyL3ls

5 Emotions to Tap So You Can Move Products on Cyber Monday

Emotions are always high during the holiday season, and that puts you, the ecommerce vendor, in a very pleasant situation. Emotions often lead to purchases, especially if you target those emotions responsibly. Knowing which emotions to invoke can lead to some seriously amazing sales. Let’s take a look at which will fill carts on your ecommerce site.



via HubSpot Marketing Blog http://bitly.com/1O7vTls

How to Spell Words You Don't Know: Techniques From Grammar Experts [Infographic]

Ever wanted to write out a word, but realized you weren't quiiite sure how to spell it? We all face this challenge every once in a while, and the internet -- or autocorrect -- isn't always there to save the day.

This is when we need to put ourselves in the shoes of a spelling bee contestant. When they're up on stage and encounter a word they don't know how to spell, what do they do?



via HubSpot Marketing Blog http://bitly.com/1RBbpPK

The Start-to-Finish Guide to Nailing Your Next PowerPoint Presentation

Have a presentation coming up that involves PowerPoint slides? Creating the content and design for a new presentation can be a daunting task.

Between outlining, deciding on a design, filling it out, and finalizing the details, it's not uncommon for a few questions to pop up.



via HubSpot Marketing Blog http://bitly.com/1Re0Xxz

Aligning Marketing and Admissions to DriveCollege Enrollment



via HubSpot Marketing Blog http://bitly.com/1MsDwml

How to Be More Likeable: 7 Tips Anyone Can Try

Have you ever watched a movie where you find yourself really rooting for the main character? How about when young Forrest Gump breaks free of his leg braces and escapes the bullies on bikes?

It's hard not to let out a little, "Run, Forrest, run," while you're watching it, right?



via HubSpot Marketing Blog http://bitly.com/1WhkSSW

Twitter touts new Moments feature in TV ad

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Moments, Twitter's news stream curated by humans that launched in early October, aims to help users discover the latest in news, sports, fun and entertainment

Now, the company has launched a TV ad to show how the new feature can help you keep up with the baseball World Series (if you have no idea what the ad is talking about, that's likely because the Moments feature is currently only available in the U.S.)

Premiering during yesterday's MLB game, it's everything baseball is not — fast, frantic and frenzied

Home runs, strikeouts, close calls, and more — catch the new way to get the best of the #WorldSeries on Twitter.
http://bitly.com/1jQz0BC

— Twitter (@twitter) October 28, 2015 Read more...

More about Twitter, Moments, Tv Ad, and Social Media

via Social Media http://on.mash.to/1igEmVc

Twitter touts new Moments feature in TV ad

Twitter-ad
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Moments, Twitter's news stream curated by humans that launched in early October, aims to help users discover the latest in news, sports, fun and entertainment

Now, the company has launched a TV ad to show how the new feature can help you keep up with the baseball World Series (if you have no idea what the ad is talking about, that's likely because the Moments feature is currently only available in the U.S.)

Premiering during yesterday's MLB game, it's everything baseball is not — fast, frantic and frenzied

Home runs, strikeouts, close calls, and more — catch the new way to get the best of the #WorldSeries on Twitter.
http://bitly.com/1jQz0BC

— Twitter (@twitter) October 28, 2015 Read more...

More about Twitter, Moments, Tv Ad, and Social Media

via Social Media http://on.mash.to/1igEmVc