Friday, October 16, 2015

Make Personalization Work by Starting with the Right Data

Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword?

In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful.



via HubSpot Marketing Blog http://bitly.com/1LxOwwh

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