How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send

As marketers, we typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people we don’t really know that well -- or don't know at all.

This is cold outreach, and, for better or for worse, it has its purpose.

Sometimes, in order to further our marketing campaigns, it’s helpful to send a few cold emails. 

via HubSpot Marketing Blog http://bitly.com/1PL469y