How Content Marketing Impacts Your Bottom Line [Infographic]

The days of flooding the internet -- and even your own site -- with overly promotional content are gone. While traditional efforts like this may have worked in the past, many businesses are finding them to be less effective in today's increasingly contextual marketing world. As a result, they're turning toward more modern techniques to achieve a high return at a low cost. (On average, these inbound techniques can save you 13% per lead.)

via HubSpot Marketing Blog http://bitly.com/1G2Hfo6