The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous.

Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave.

via HubSpot Marketing Blog http://bitly.com/1kHprF6