Holly Berry Social: April 2014

Wednesday, April 30, 2014

How Twitter's Engagement Growth Has Changed Over Two Years

Twitter released its first quarter earnings report for 2014 on Tuesday, and while the social-media company beat its own earnings and revenue estimates, it failed to meet Wall Street's expectations.

Timeline views, Twitter's preferred metric for engagement, saw a 15% year-over-year growth in the first quarter, according to the report. However, the company reported a larger growth — 26% year-over-year — in the fourth quarter of 2013.

The following chart, created by Statista, illustrates how Twitter's year-over-year growth in timeline views has changed since the first quarter of 2012. Read more...

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Young Democrats More Active Than Republicans on Social Media, Study Says

Young Democrats are more active than Republicans on almost every major social-media platform, according to a new study published Tuesday by Harvard's Institute of Politics.

Google+ presented the largest split — 52% of Democrats polled have an account on the platform, while Republicans only clocked in at 36%Twitter and Pinterest both showed an 8% difference between the political parties, but the latter is the only network on which Republicans have the edge over DemocratsFacebook was most popular among both parties, with 87% of Democrats and Republicans using the social-media giant.

More about Facebook, Twitter, United States, Social Media, and Tumblr

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What Facebook's New Login Means for Developers

"We don't ever want anyone to be surprised with how they are sharing on Facebook," company CEO Mark Zuckerberg said during his keynote at Facebook's F8 Developer Conference on Wednesday.

Zuckerberg was referring to the social network's new login features, including anonymous login, which he said will help developers draw more users to their apps.

With the new login features, Facebook is unbundling app permissions. This means when users log in with Facebook, they will be able to control exactly which permissions they grant to apps, or log in anonymously, if the developer makes the option available. What's more, developers will have to prove to Facebook that the permissions their apps are requesting are actually necessary Read more...

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Goodbye, Hoodie: Facebook Grows Up

Standing in front of thousands of Facebook developers at the company’s third F8 conference, a reflective Mark Zuckerberg, sans hoodie, spoke from the heart. He noted the social media giant’s 10th birthday in February and his impeding 30th, on May 14

Zuckerberg had taken stock of his life and loves (his wife, Facebook and philanthropy), and realized he wanted Facebook to be different. “My goal for the culture of Facebook is to build a culture of loving the people we serve that is as strong if not stronger than hacking at Facebook," he said.

Remember those words, because on Wednesday, this speech and this F8 will likely be remembered as a turning point for Zuckerberg and Facebook. It’s the day they grew up. Read more...

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Watch the World Greet Sunrise in Real Time on Twitter

Twitter released its latest user numbers on Tuesday, revealing that it finally crossed the 250 million global user mark

But pictures can often be more effective when trying to transmit the reach and power of a service like Twitter, which is why the company's recently-released global activity animation offers a better sense of just how widespread the service has become

Posted by Twitter Data, the animation correlates Twitter mentions (in many different languages) of the word "sunrise" around the planet with the time of sunrise and sunset at that location Read more...

More about Twitter, International, Software, Social Media, and Infographic

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No Need to Hit Send: Mark Zuckerberg Didn't Reveal His Email Address

Only his close friends and business partners know his real email address, but for a moment it looked like Facebook CEO Mark Zuckerberg had accidentally revealed his personal email address during his presentation on Wednesday.

As Zuckerberg demonstrated a screen that allows users to choose which parts of their profiles they share with apps, an email address was clearly visible: "mz@fb.com."

One eagle-eyed journalist, Mike Isaac from Recode, posted the screenshot to his Twitter account.

biggest news of the day: mark zuckerberg's email address http://bitly.com/1iDSsIX

— ಠ_ಠ (@MikeIsaac) April 30, 2014 Read more...

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Facebook Changes Its 'Move Fast and Break Things' Motto

Facebook's mantra for developers has long been "Move Fast and Break Things." It meant that new tools and features on the platform might not be perfect, but creation speed was key, even if there were some missteps along the way.

Now, CEO Mark Zuckerberg wants to be a little more careful in getting it right the first time. As a part of his keynote presentation at the F8 Developers conference on Wednesday, he announced Facebook is now embracing the motto "Move Fast With Stable Infra."

SEE ALSO: 'Facebook's F8 Conference: What to Expect

"We used to have this famous mantra ... and the idea here is that as developers, moving quickly is so important that we were even willing to tolerate a few bugs in order to do it," Zuckerberg said. "What we realized over time is that it wasn't helping us to move faster because we had to slow down to fix these bugs was slowing us down and not improving our speed." Read more...

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Facebook Improves App Permissions, Introduces Anonymous Logins

At Facebook's F8 Developer Conference, Mark Zuckerberg announced that the company is improving the way Facebook apps handle access permissions

Users will be able to decide what permissions they want to give to an app before signing-up and logging in.

Moreover, Facebook announced Anonymous Login, a new way for users to try out and log into apps. Users can now log into apps without handing over their information as a way to see if it's something they want to use or not.

Anonymous Login isn't totally anonymous — Facebook will know who you are — but the app maker won't. That's good because it means users can login anonymously across devices and applications. Read more...

More about Facebook, Privacy, F8, Social Media, and Apps Software

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Mark Your Calendars for the 5th Annual Social Media Day

Each day, millions of people access a social media platform to connect with friends and family, consume news and upload photos. Each day, these networks evolve as more people find new and interesting ways to use the platforms in their everyday lives.

Social Media Day is a celebration of these networks and their users, and Mashable is excited to announce that the fifth annual Social Media Day is returning on June 30, 2014.

Mashable launched Social Media Day in 2010 as a way to recognize and honor the digital revolution happening around the world. Social media is clearly celebrated and scrutinized on a daily basis, but Social Media Day is a moment for everyone to take a step back and reflect on the its broader impacts. Read more...

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Tuesday, April 29, 2014

Facebook F8 Developer Conference Live Blog

After a three-year hiatus, Facebook's F8 developer conference is back

The social network is hosting its first F8 conference since 2011 on Wednesday. It features a keynote from Facebook CEO Mark Zuckerberg scheduled for 10 a.m PT as the first part of the day-long event

F8 is geared toward Facebook's developers — those building apps and services that work in conjunction with the social network. Facebook made a commitment to expand on these types of relationships when it bought Parse, a company that helps developers make mobile and web applications, last year. Read more...

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Facebook's F8 Conference: What to Expect

You can expect one major theme at Facebook's F8 Developer Conference on Wednesday: Mobile. It'll be so central that we should probably say: MOBILE.

It's the first time since 2011 that Facebook has hosted an F8 conference, and a lot has changed for the company since then. Most notably, Facebook and the majority of its developers are no longer building apps for web — they are now building apps for mobile, the platform used by the majority of Facebook users worldwide

As if on cue, Facebook announced 1 billion monthly active users on mobile last week during the company's Q1 earnings call, and mobile expansion will be key to Facebook's long-term growth strategy. Mobile advertising now makes up 59% of Facebook's total ad revenue, up from 30% one year ago Read more...

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Instagram Is a Marketer's Best Friend — For Now

How Does Your Mom Inspire You?

On Mother's Day, you might give your mom a book or a thoughtful card. You might call to tell her you love her. You might take a moment to reminisce about your fondest memories together.

But one of the greatest gifts you can give your mother is recognition. Whether it takes a few words or a few hours, acknowledging your mother's hard work is music to her ears

That's why Mashable is giving you the space to share your sweetest memories of mom. We'd like to know:

What is your most inspiring memory of your mother?

Did she speak to your teacher when you were bullied? Does she work two jobs to help put you through college? Did she tuck you in every night with a familiar prayer or lullaby? Read more...

More about Community, Social Media, Family, Mothers Day, and Conversations

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Create With Tools and Mechanical Joints for Our Vine Challenge

For this week's Mashable Vine Challenge, craft a six-second video using tools and mechanical joints. Stop-motion and live-action Vineographer Andrew Smith, owner of the Derp Vine account, will be our guest host.

Smith grew up in the mountains of northern Utah, a place he still happily calls home. He creates kinetic and mechanical sculptures for a living. "I consider myself lucky to be able to do what I love," he said. "Creating art is just fun, pure and simple. I love the joy of raw creativity; of being able to make something from nothing."

Smith first heard about Vine from a friend. At that time, he had just finished constructing a small character, Derp, for another project. "My friend suggested I use Vine to create some animations with Derp," he said. "I had never animated before, but it came pretty naturally." Read more...

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Monday, April 28, 2014

Facebook Adds In-App Camera, Video Sharing to Messenger

A new update to Facebook's standalone messaging app, Messenger, on Monday includes a new camera option for taking photos within the app. A camera icon above the keyboard surfaces the phone's camera, which can also be flipped for front-facing photos (selfies!).

The photo is both captured and sent with just one click

Users can still send photos the old-fashioned way within the app by attaching an existing photo from their camera roll, but the new in-app camera allows users to do so without having to leave a conversation. Users can also upload and send videos from the camera roll, a feature that was unavailable before Monday's update Read more...

More about Twitter, Messaging, Facebook Messenger, Social Media, and Facebook

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YouTube Now Auto-Generates Music Playlists on Android

Google's latest play in music streaming takes aim at Android users with the addition of "YouTube Mix," a feature familiar to desktop users that automatically generates playlists of your favorite artist's most popular videos.

It's pretty easy to access YouTube Mix. Just type in the name of the artist you want to listen to, and YouTube will automatically generate a playlist.

Will this new feature stop Spotify from dominating the music streaming business? Probably not, but it's a step closer to what a true YouTube music service might look like. Read more...

More about Youtube, Mashable Video, Social Media, Mobile, and Lamarr Wilson

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15 Sad Six Word Stories to Make You Feel Better About Monday

Monday is the worst day of the week. You know that. And the last thing you want to do is phone-in a chipper attitude when you're pining for the weekend to come again.

When your case of the Mondays has you down, the only thing that can cheer you up is knowing that other people have it way worse than you do. Luckily, the website Six Word Stories is a goldmine of short narratives on a variety of subjects — especially tragic tales of love and loss.

It's not like you enjoy seeing other people in pain, but it sure makes it easier to get back to the work week knowing that cubicle life isn't so bad. While everyone else is trying to be cheerful, why not sit back, relax and realize that misery loves company? Read more...

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How Popular Are Your Instagram Pics? Play the Game of Likes to Find Out

When you play the game of Likes, you win ... or you don't.

There just isn't a way to consistently predict how many Likes an image will garner on Instagram. You could have the most appetizing #foodporn, but if you didn't use the right hashtag, only your friends are likely to Like it. How lame.

Enter the Instagram Like Predictor. Created by Michelle Rial for The Bold italic , the predictor is equal parts flowchart and board game. This clever illustration will show you exactly how many of those precious Likes your latest 'gram that "basically is just a postcard" will accrue. Read more...

More about Social Media, Charts, Infographic, Instagram, and Pics

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