On the heels of last year's "Beauty Sketches" video, Dove posted another social experiment to YouTube on Wednesday that teaches a powerful lesson about how we perceive ourselves
A series of women were invited to be a part of a research group to test a product called RB-X — a patch worn directly on the arm. Participants were asked to leave the patch on for 12 hours a day (for two weeks) and record a video diary about how they felt throughout the process.
Participants weren't told what was inside the RB-X patch, but knew it was supposed to enhance the way they see their own beauty. Although most didn't notice a change at first, many later said they became felt more confident, social and willing to try new things, such as clothes they wouldn't have worn in the past Read more...
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