Spring has sprung, and so has another season of Major League Baseball
The 2,430 games of America’s favorite pastime are officially underway, and MLB has set its sights on finding new ways to engage with baseball devotees. As social media has come to occupy a serious place in the hearts of fans and franchises alike, brand strategists are zeroing in on sporting events to trigger tweets, inspire Instagrams and promote pins. But who’s next up to bat in the social-media lineup? Snapchat
Earlier this year, MLB decided it was time to hop on the Snapchat bandwagon, just in time for spring training. We chatted with the league's social-media producer, Hali Stark, to get the scoop on its Snapchat strategy Read more...
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