Perfecting the Sponsored Content Pitch for Advertisers: 3 Must Haves

As you consider implementing a sponsored content offering, it’s important to remember that like any other type of ad inventory, sponsored content won't sell itself. Rather you need to have a sales team well-equipped to sell inbound to new and existing advertisers who may be less familiar with the methodology or benefits behind it.

via HubSpot Marketing Blog http://bitly.com/1Npei5f