Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in ... but it's not always an easy job.
The challenging part of co-marketing all boils down to one thing: your partner. Can you find partners who launch campaigns with the same strategy and thoughtfulness you do? Oftentimes, it's a struggle.
via HubSpot Marketing Blog http://bitly.com/1kpyFVY
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