Marketing is in transition. Banner ads don’t work. Interruption advertising is delivering diminishing returns and traditional advertising is a waste of money. Yet somehow product information still needs to “get out there”, and brands still need to connect with their audience.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/david-amerland/2018221/how-native-advertising-going-change-marketing-2014
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/david-amerland/2018221/how-native-advertising-going-change-marketing-2014
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