To wrap our heads around how to activate employees as builders of brand relationships, it’s important to understand the employee-brand relationship from the angle of the employee’s experience. Customer Experience Management (CEM) focuses on the customer’s emotional journey.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/deniseholt/2029626/employee-advocacy-and-employee-brand-relationship-model
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/deniseholt/2029626/employee-advocacy-and-employee-brand-relationship-model
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