When running a pay per click campaign, using negative keywords is an absolute must. As more of us are forced into bidding on only the most popular keywords, use of broad match types is often necessary and to get the best results, you’ll need to specify negative keywords too.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ubersocialmedia/2027171/using-negative-keywords-better-ppc-results
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ubersocialmedia/2027171/using-negative-keywords-better-ppc-results
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