Brands have to work to help consumers to make choices. They need to stimulate recognition, preference and loyalty based on interaction and clear senses of expectation and delivery. Therefore you need to have both choice and competition available.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/derrickdaye/2031391/vital-difference-between-brand-and-identity
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/derrickdaye/2031391/vital-difference-between-brand-and-identity
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