Earlier this year, AdAge made a profound yet controversial statement that “no one trusts advertising or media.” Only 4% of Americans think the marketing industry behaves with integrity, and nearly half of consumers surveyed say that they don’t trust any news source.
There are a lot of misconceptions about leadership floating around in the business world. Think great leaders love the spotlight? Or that they have all the answers? Or they got to where they are by taking a lot of credit for big wins?
These leadership myths are all too common. In fact, great leaders don't seek attention; they find pride in helping others succeed. They aren't all-knowing; they use their resources to turn ideas into executable plans.
When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business ... how do you go about finding it?
Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That's called a local search, and it's for customers in a particular area who use online search engines to find a business in that area.
One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness.
Thankfully, I’m seeing the trend grow.
More B2B blogs are nailing it and putting forth the level and quality of content that B2B readers truly crave ... but there is still progress to be made.
2.4 million emails. 108,000 YouTube views. 50,000 Google searches. 10,000 tweets.
These numbers represent what goes down on the internet in just one second. I repeat, one second.
These days, the world spins too fast for formal, one-time marketing training.
When you first start out in your career, growth seems straightforward. You do great work, and then you get promoted to the next level. Simple as that.
But as you start to progress up the ladder, figuring out how to get to the next level in your career becomes more complicated.
If you're an ambitious leader looking to progress to the next stage, what should you be doing?
