Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics.
So how can offline marketing work hand-in-hand with your online marketing efforts? Is there a way to incorporate both into your larger marketing strategy?
She's a Barbie girl in a Barbie world. Life in plastic, it's fantastic.
That's the message Kylie Jenner seems to be sending with her latest PAPER Magazine modeling gig.
The 18-year-old beauty mogul posted an Instagram image of the mag's April issue on Monday, showing the star on the cover in a bubble gum-pink plastic wig with exaggerated features.
Jenner made sure to write a disclaimer — yes, her eyes and lips were purposely blown up to abnormal proportions and are not real, lest her diehard fans run out to replicate the look. Read more...
If you need further confirmation that Donald Trump brings out the worst in humanity, Chelsea Handler has it. The comedian, who has kept busy promoting her upcoming Netflix show, tweeted an almost-naked photo of herself with the words "TRUMP IS A BUTT HOLE" written in big, bold letters on her bare skin.
Handler's "germane tweet" stemmed from no apparent provocation, other than Trump's existence and continued presence in the Presidential race. Many of Handler's followers tweeted support and love for the gesture, while plenty of Internet trolls commented on her body and asked for a front view. Read more...
There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion.
We don't understand the technology or its purpose: "I don't get Twitter. Why would I want to know what you had for lunch?"
Ever feel like your business is too "niche" to benefit from blogging?
Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it's likely that people are searching for the content you'll create.
For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service.
You've probably heard of a "growth hacker" -- someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure. The methods behind growth hacking are a little bit scrappy, and they're totally focused on end results.
So what's a content growth hacker, then?
