Are You Collaborating with Your Customers?

Collaboration is a pretty popular concept at the moment, with countless articles, books and guides on both its value for companies and suggesting ways that it can be improved. Most of these posts have been on how employees can collaborate better internally. But how can companies collaborate better with their customers?

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Big Data Shouldn't Cause Big Headaches

To stay competitive, you should use Big Data as a tool for insights and smart decision-making. The tricky part, though, is doing so without the big headaches of overly technical implementations. Read the full article at MarketingProfs



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Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience

Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans. Read the full article at MarketingProfs



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Five Tips to Enhance Your Call to Action

A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond. Read the full article at MarketingProfs



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Paid Search Trends: CPCs Rise, Bing's Market Share Falls in Q4

The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency. Read the full article at MarketingProfs



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Facebook's Formula: Buy Startups, Absorb Products, Keep Talent

"You don’t get to 500 million friends without making a few enemies." The tagline for the movie The Social Network, based on Facebook's creation, rings true to this day

And you don’t get there without a little bit of help, either.

See also: 10 Startups to Watch in 2014

Facebook's 10th anniversary arrives as the company rides high, with a $128 billion market capitalization. The valuation makes it one of the largest media companies in the world, comparable to other media giants, like Comcast and The Walt Disney Company

The site’s rapid growth in membership and complexity mirrors its internal growth, to a mature company of nearly 5,800 employees Read more...

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Facebook Announces News Reader App 'Paper'

Well that didn't take long

Just 24 hours after Facebook CEO Mark Zuckerberg promised more standalone apps in 2014, the company announced Paper on Thursday, a standalone news reader mobile app that has reportedly been in the works for years

See also: Facebook Plans to Launch More Standalone Apps Like Messenger

The new app will surface content from 19 different "sections," including sports, tech, pop culture, and "LOL." The app also has a "Newsfeed" section, which is the same News Feed users are accustomed to on the native apps, but with a new design

Each section will have a rotating carousel of images across the top, and individual cards and stories below that image. The new app was specifically designed to look different than the native apps, and has larger images and content cards without the typical blue trim present on Facebook's native apps Read more...

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