Holly Berry Social: November 2013

Saturday, November 30, 2013

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Tell A Compelling Story Through Diptychs For Our Photo Challenge

In photography, a diptych is a pair of photographs placed side by side to form one single artistic statement or comparison. The images can be identical or similar in composition, they can show different angles of the same scene, or they can demonstrate polar opposites such as morning and night, old and new, or before and after

Diptychs are great because they can deliver twice the storytelling impact of a single image. We want you to try this technique for this week's round of our Mashable Photo Challenge

You can use Photoshop on your computer or any collage app on your smartphone to combine your images. Feel free to check out this Flickr group for some diptych inspiration. Read more...

More about Photo, Photography, Social Media, and Mashable Photo Challenge

via Social Media http://mashable.com/2013/11/30/photo-challenge-diptych/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=rss

How Often Do You Speak to Your Six Inner Strangers?

A few weeks ago I interviewed Alan Gregerman on The Engaging Brand podcast and we explored his idea that we need strangers in our life for all kinds of reasons. During the interview he made me realize that we often lose touch with ourselves, we often get derailed from our dreams.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/annafarmery/1960566/how-often-do-you-speak-your-6-inner-strangers

Are You Loved? Loveworks Helps Discover the Path to Brand Love [VIDEO]

Brian Sheehan is the author of Loveworks a great book that talks of the emotional commitment your customers and employees need to feel to belong to a group that love your brand. Are you loved? Find out how to be a well loved brand.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/daniellemacinnis2/1960736/are-you-loved-loveworks-helps-you-discovers-path-brand-love

How to Use LinkedIn's Advanced Search Feature to Find Prospects [VIDEO]

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. For high performance sellers, they use LinkedIn more for introductions, get more referrals from customers, use LinkedIn to identify contacts, and create targeted contact lists.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/pm2662/1960731/video-how-use-linkedin-s-advanced-search-feature-find-prospects

If You Give a PR Pro a Pancake...

It has become the Post-Turkey Apocalypse. My fridge is exploding with left-overs and all I can think about is food. Soooo…. in honor of my poorly abused stomach, here goes a fun (albeit silly) little bedtime tale.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/carriemorgan/1960106/if-you-give-pr-pro-pancake

A Social Media Holiday Gift Wish List [Infographic]

What holiday gifts are consumers talking about most on their social media networks? Here's a look at the top 10 and the hottest gifts by category. Read the full article at MarketingProfs

via MarketingProfs Daily http://www.marketingprofs.com/chirp/2013/12178/a-social-media-holiday-gift-wish-list-infographic

The 6 Best Instagram Overlay Apps

A picture is worth a thousand words — until you add text, that is.

Instagram overlays add another layer to your already-fabulous pictures. They allow for endless possibilities, and today’s versatile and intuitive overlay apps can have you sharing masterpieces in 15 seconds flat.

The apps we’ve gathered here focus on letting you insert well-designed text and pictures onto your pics. If you’re more interested in creating fanciful borders, shapes and collages, check out our related article.

Don’t forget to allow the apps access to your phone’s pictures via the privacy settings. Read more...

More about Mobile, Apps, Social Media, Photography, and Features

via Social Media http://mashable.com/2013/11/30/instagram-overlay-apps/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=rss

Which Employee Engagement Tool Do You Use?

Whilst there are many articles out there talking about the way managers can look to improve employee engagement, this one is going to instead look at how it can be measured. I believe there are some clear similarities between how engagement amongst employees is measured with that of customers.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/adi-gaskell/1959111/which-employee-engagement-tool-do-you-use

6 Questions to Ask Before Starting an Online Community

Are you thinking about diving into the world of online communities, but not sure where to begin? Here are some key considerations to think about when starting your own bespoke online community, be it a customer community or an internal social network.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/4roads/1958901/6-questions-ask-starting-online-community

Women Launch More Companies, But They Stay Smaller

Women launch businesses at 1.5 times the national rate, according to data gathered in the 2010 census. That’s an incredible number, but it’s accompanied by some less thrilling news: the same data shows that companies founded by women are less likely to break $1 million in revenues.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ekaterina/1957371/women-launch-more-companies-they-stay-smaller

Friday, November 29, 2013

Facebook Proves Glasses Are Cool, For Four-Eyed 4-Year-Old

Four-eyes of the world, unite and show your support for the newest member of our bespectacled ranks, 4-year-old Noah

Post by Glasses for Noah.

When Noah was feeling a little apprehensive about his new glasses, mom Lindsey Fisher turned to Facebook for support. Under the Facebook group Glasses for Noah, Lindsey asked that friends and family members post pictures of themselves wearing their glasses to prove glasses are cool

More than 4,000 Likes later, the viral power of social media has proved Lindsey's point. The page has spread beyond just friends and family and is now home to pictures of everyone from a bespectacled Batman to soldiers in specs, with more than a few four-legged four-eyes to boot Read more...

More about Social, Facebook, Tech, Glasses, and Social Media

via Social Media http://mashable.com/2013/11/29/glasses-for-noah-facebook-page/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=rss

The 15 Best Websites, According to Redditors

Unraveling the ever-changing World Wide Web to find the very best sites can be a daunting and time consuming task. Or, you could just ask Reddit.

That's what one Redditor did Thursday, posing to the rest of the community the question, "What is the best website other than Reddit?"

Commenters sprang into action posting thousands of comment replies, naming sites that run the gamut from arcane to whimsical. Below, we've compiled a list of the 15 comments with the highest number of points (calculated by subtracting the comment's downvotes from its upvotes). Read more...

More about Reddit, Internet, Websites, and Social Media

via Social Media http://mashable.com/2013/11/29/reddit-favorite-websites/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=rss

Black Friday: Top US Retailers Battle for Social Media Attention

Walmart began its fight for Black Friday supremacy last week, when the world's largest retailer decided to match some of Target and Best Buy’s top Black Friday bargains. The company managed to drive shoppers' interest not only using traditional marketing and PR strategies, but also engaging them via social media, like never before.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/miguelstil/1959291/black-friday-top-us-retailers-battle-social-media-attention

#SocialSkim: Social Media This Week: Brands Can Use Snapchat, Better Social Service

It's holiday time, and we're action-packed with tips to up your socialising options. Check out five great Snapchat ideas from big brands, why Coca-Cola's decision not to run ads is causing a viral sensation, and simple rules for providing better social service. Skim to stay in season. Read the full article at MarketingProfs

via MarketingProfs Daily http://www.marketingprofs.com/chirp/2013/12196/socialskim-social-media-this-week-big-brands-use-snapchat-better-social-service

Two New Programs Prove the Inmates are Running the Social Media Asylum

If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. But, if you had even a scintilla of suspicion that it wasn’t true, it should have evaporated this week based on these two events.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/jasonbaer/1954101/2-new-programs-prove-inmates-are-running-social-media-asylum

Shop Black Friday Like an Inbound Marketer

We’ve been attacked by Black Friday ads and deals for the past few weeks. It’s insane, there are deals everywhere! You can try busting out the Black Friday flyers and circling what you want but that will end in an unorganized mess. It’s the 21st century people! The best way to shop on Black Friday is with technology, specifically with mobile apps.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/sam-lowe/1958016/shop-black-friday-inbound-marketer-use-technology

#Social Survival Manifesto Principle No. 8: Quit Being a Monolith

Letting employees loose as amateur spokespeople opens risks that they may utter spontaneous and compromising statements and share inappropriate content. Given the number of recent social media ‘fails’ initiated by rogue employee tweets or videos, this fear is well founded. Can it be managed? Yes.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tom-liacas/1957516/social-survival-manifesto-principle-no-8-quit-being-monolith

How Twitter Influences Holiday Purchases [INFOGRAPHIC]

Twitter and shopping go hand in hand. Now I know what you might be thinking: “who says?” or “that’s not what nearly every other study that has looked at Twitter’s impact on shopping reports.” To answer your first question: Twitter says so. To answer your second question, who are you going to believe, Twitter or everyone else? Don’t be such a skeptic.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/leaderswest/1956466/infographic-how-twitter-influences-holiday-purchases

4 Trendy and Efficient WordPress Plugins for Bloggers

WordPress is one of the best creations for bloggers, developers, small business owners, and virtually anyone who wants to put their views, products, or information on the web for the masses. If you own a WordPress account, you know exactly how hard it can be to keep up with it and your SEO presence.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/philcohen4/1955051/4-trendy-and-efficient-wordpress-plugins-bloggers

How to Manage Customer Service for Your Product Online

Many companies are starting to make the leap into social customer service. The tipping point from listening to engagement is reaching a critical mass. But how to make the move less of a leap into the unknown? Firstly put in steps between monitoring, engagement and customer service. Give yourself a smoother transition.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/alex-coley/1954446/how-manage-customer-service-your-product-online

5 Ways Service Can Improve Customer Retention While Reducing Costs

Customer retention is a company job. People often think that customer acquisition is a marketing function while retention belongs in the service department. Both of those functions are interchangeable because a company that does a good job retaining customers finds it easier to acquire them.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1953681/5-ways-service-can-improve-customer-retention-while-reducing-costs

6 Social Networks to Watch in 2014

With the holiday season in full swing and 2013 winding to a close, it's a good time to reflect on the year in social and look ahead to what might be the next big thing in 2014. While Facebook, Twitter, Instagram and Pinterest reign supreme, there are some new, unique and niched social networks poised to make a big splash.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/sashattuck/1949426/6-social-networks-watch-2014

PR Firm Accused of Wikipedia Sockpuppetry

A Texas PR firm, aptly named Wiki PR, has received a cease and desist letter from Wikipedia because it’s been discovered they have created fake accounts for the sole purpose of adding their clients to the online encyclopedia. The letter accuses the firm of sockpuppetry, which undermines the principles of objectivity and neutrality of the site.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ginidietrich/1949386/pr-firm-accused-wikipedia-sockpuppetry

How Music Teachers Can Use the Power of Social Media

Learn how you can apply social media marketing techniques to strengthen your freelance music teacher lessons. From everything from how to send out attractive tips to reminding students of their sessions, you can better maintain and grow your student pool.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/agreen1019/1941406/how-music-teachers-can-use-power-social-media

Thursday, November 28, 2013

The 33 Best Vine Videos of 2013

It’s hard to believe that Vine debuted only at the beginning of 2013. It's been an exciting year for the popular Twitter-acquired app — it added the Time Travel editing feature, released Android and Windows Phone versions, and, most recently, added 19 new languages.

Vine also saw its first wedding proposal, helped a woman get a job and enjoyed its television debut. Its level of community involvement makes it clear: Vine joined the big leagues a long time ago.

Artists, amateurs and brands alike have used the app to create stop-motion, perfect loop and just plain creative Vine videos. These six-second stories have taken the world by storm — Vine was this year’s fastest-growing app. Read more...

More about Mobile, Apps, Features, Vine, and Video

via Social Media http://mashable.com/2013/11/28/best-vine-videos-2013/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=rss

Creating a Social Media Dream Team

Social media success requires the right combination of marketing, service, and technology. Creating a dream team with members from each department may be challenging but the rewards justify the effort. Here are some tips to get you started.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1955596/creating-social-media-dream-team

Has Black Friday Lost Some of Its Retail Magic?

Black Friday has become symbolic for marketers and advertisers across the land as it signals the start of what they hope will be a very fruitful and beneficial holiday shopping season. But as more consumers spread their holiday shopping over more days, retailers need to adjust accordingly.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/steve-olenski/1954686/has-black-friday-lost-some-its-retail-magic

Black Friday 2013 Trends and Predictions for SoLoMo

Over 135 million people go out to shop on Black Friday every year. According to USA Today, an estimated 70% of their readers (97M) say they will be out shopping this Black Friday 2013. And according to Ignition One, consumers will spend 11% more than they did last year in 2012.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tracy-sestili/1954626/black-friday-2013-trends-and-predictions-solomo

Explainer Video on Explainer Videos: An Undervalued Tool for Marketers [VIDEO]

With consumer attention spans continually on the decline, marketers and brands must communicate the what, why, and how without information overload. Research has found that presentations with words and images are 50% more effective when the words are communicated verbally.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/douglaskarr/1956246/explainer-video-explainer-videos-undervalued-tool-marketers

Trimming the Fat: Five Tips for Sticking to Your Holiday Budget

For many people, the holidays also mean dollar signs and lots of them! Recently, CNN Money published the results of a poll they conducted where they asked readers to estimate how much money they planned on spending on holiday gifts this year. Over 64% of the poll’s participants estimated that they would spend between $400 and $1000 on gifts.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/michele-cuthbert/1956041/trimming-fat-five-tips-sticking-your-holiday-budget

Apple’s Hushed Release of iPad Mini With Retina

The iPad Mini with Retina display was released last week. Oh – you didn’t know? As it turns out, there’s a reason. There are a number of ways that Apple’s release of the iPad Mini Retina has been quieter than the usual exciting announcement.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tree-treacy/1955806/apple-s-hushed-release-ipad-mini-retina

What Sex Has Taught Us About Our Content Strategy and Attracting Prospects

I’m a strong believer in the power of influence marketing and content marketing. Just like sex, content marketing has a lot of give and take, and proper communication will always make it better. Find out what tickles your clients’ fancy, and incorporate it into your content marketing to reap the benefits, and score!

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/daniel-hebert/1955501/what-sex-has-taught-us-about-our-content-strategy-and-attracting-prospects

How to Write Better Homepage Content Than Your Competitors

If you’ve been writing website content for a while then you understand the importance of creating a connection with your visitors as quick as possible. There are essential elements that need to be included in your website’s content in order to connect, build trust and inspire action.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/anthony-baisi/1955331/how-write-better-homepage-content-your-competitors

Cranberry Sauce, Content Marketing and Giving Thanks [SLIDESHARE]

Then I read “Inbound Marketing,” the great book by the two founders of HubSpot. A mind-boggling amount of reading about online marketing followed. And then I decided I was going to create a WordPress site, start blogging, get active in social media, and climb (or crawl) my way up the content marketing ladder, make my presence known, and share what I’d learn with anyone who cared to learn.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/feldmancreative/1951646/cranberry-sauce-content-marketing-and-giving-thanks

Choosing Effective Twitter Calls-to-Action

Your Twitter call to action is critically important to your business’s success. It is important to keep in mind that Twitter is a conversational social media channel and it should be treated in that way. It is essential that you leverage your calls-to-action to really make your business buzz.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/compukol/1926716/choosing-effective-twitter-calls-action