It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon your call to action. Ideally, to be most effective, the touches will be delivered in a variety of formats, over a period of time. Some marketing experts say that the number may now actually be more like 13.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/compukol/1939111/seven-touches-basic-marketing-principle-action
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/compukol/1939111/seven-touches-basic-marketing-principle-action
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