Brands need to get content right. Content is how we reach consumers and change their behavior. It’s pretty obvious, I know. But the reality is that the external landscape will not change just because you’re frustrated with engagement, number of “likes” and other measures.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/mjbrito/1948146/how-build-game-changing-content-strategy
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/mjbrito/1948146/how-build-game-changing-content-strategy
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