Increase the Accuracy of ROI Calculations by Redefining Return

For most businesses, correlating social media activity directly to sales is a difficult task due to the non-linearity and complexity of many consumers’ purchase paths. What I find most interesting about this is why an organization would attempt to make this direct correlation in the first place.

read more

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rgbsocial/1946936/increase-accuracy-roi-calculations-redefining-return