Within social specifically, the ReTweet to donate is a somewhat elegant, albeit tired, way to both spread awareness and do social good at the same time. Last week, Kellogg's in making this exact same approach, ran afoul of supposed negative public reaction and were forced into making a stock in trade mea culpa.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/andywhite/1948356/social-shaming-how-social-campaigns-are-being-held-higher-standard-their-tradition
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/andywhite/1948356/social-shaming-how-social-campaigns-are-being-held-higher-standard-their-tradition
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