With the launch of Project Sunlight, Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. Central to such leadership is the recognition that a brand needs to lead with its social purpose to ensure the brand is meaningful and relevant to customers lives.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/simonmainwaring/1948436/unilever-and-integrity-brand-storytelling
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/simonmainwaring/1948436/unilever-and-integrity-brand-storytelling
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