For anyone who has ever wished that their toys could come to life, here's the next best thing: Vicariously taking Hot Wheels cars for a ride, thanks to the power of smartphones, social media and a little creativity.
Hot Wheels partnered with Mashable and five prominent Viners, who produced creative mini videos featuring a zippy new track. The results didn't disappoint, including everything from fiery loop-the-loops to exciting near-collisions — that's a lot of action for just six seconds.
Below, check out a round-up of the Vine videos.
1Lawrence Becker
2Paul Zenisek
3Alicia Herber
4Mashable
More about Vine, Social Media, and Brandspeak
via Social Media http://on.mash.to/1CSbBn9
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