Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments.
While there probably aren't that many CMOs who troll Instagram looking for their next agency partner, there is little competition and even more opportunity to make it your agency's platform of choice for attracting new talent and clients -- a differentiator when it comes to that next visual campaign.
If you are looking for some inspiration or just want some "inside" looks at a few agencies, then check out this ultimate -- yet not exhaustive -- list of ad agencies to follow on Instagram:
20 Creative Agencies To Follow on Instagram
1) Huge: @hugeinc
This meticulously curated Instagram from Huge is chock full of high-quality photography, graphic design inspiration, and quirky snaps of daily office antics. A must-follow if you want a glimpse of what life is like at a top agency.
2) Motherlondon: @motherlondon
Mother London, the world's leading independent creative agency network, has a unique approach to Instagram. Each week, they hand over the reins to a different creative, allowing them to showcase their work and highlight their unique design perspective. The result is a truly inspiring feed that's sure to inject a little inspiration into your daily life.
3) ustwo: @ustwo
Even though ustwo, a digital product studio, has worked with major brands like Google, Adidas, and Ford, their Instagram presence is surprisingly personal. Take a scroll through their gallery and you'll find colorful photos of office events, team outings, and even birthdays alongside glimpses of their latest work.
4) Wolff Olins: @wolffolins
Wolff Olins' Instagram gives followers a glimpse at the agency's work-hard-play-hard approach to creative strategy. Most recently, they shared pictures of their office's own "olympic games", which involved a cornhole contest and mini basketball hoops.
5) Carrot Creative: @carrotcreative
If you subscribe to the notion that you can never see too many pictures of adorable dogs or awesome events, then Carrot Creative's Instagram is for you. VICE's full service digital agency serves up plenty of both in their frequent updates, along with photos of their team and their traveling flag.
6) Red Antler: @redantler
Brooklyn-based agency Red Antler is the epitome of cool and inventive New York charm, and their Instagram reflects this identity. Follow along for design inspiration, office culture, and photos of their work with startups.
7) Skirt PR: @skirtpr
The folks at Skirt PR know their way around a glamorous party. Whether it's a cool boutique opening, a cozy cafe gathering, or a champagne celebration, you can follow along with the action on their Instagram. Their feed is also a colorful source of design inspiration -- perfect for a mid-week pick-me-up.
8) Agency V CPH: @agencyvcph
If you ever feel like your life could use more Scandinavian minimalism, then you should add Agency V CPH to your list of accounts to follow. The Copenhagen-based agency shares pictures of sleek interiors, style inspiration from their clients, and city snapshots from the rainy streets of Copenhagen.
9) SPARK: @sparkbrand
SPARK's creative team takes followers behind the scenes and on location as they shoot and edit ads for brands like Hilton, Visit Florida, and The Dalí Museum. Their account is also worth a follow for the illustrations and other design work they regularly share.
10) BBDO San Francisco: @bbdosf
As their Instagram bio proudly declares, BBDO San Francisco is "all about The Work The Work The Work." Their account showcases their recent campaigns, high-profile events (such as Cannes), and their team's creative process -- which involves bowling nights.
11) Fred & Farid Paris: @fredfaridparis
We're big fans of Fred & Farid's Snapchat presence, and their Instagram delivers top-notch content as well. The Paris-based agency's approach to Instagram is highly personal. They share shots of daily city life, events, and their team on and off-duty.
12) Martin Agency: @martinagency
You've seen Martin Agency's impressive work for Geico, Chevrolet, and Oreos, but you probably didn't know they have an affinity for flannel shirts and a love of street art. Martin Agency's Instagram is an intimate look at how employees at one of the world's most influential agencies work day-to-day.
13) Salted Stone: @saltedstone
This agency's Instagram following may be small in comparison to some of the other accounts features here, but the quality of their content speaks for itself. Salted Stone, a California-based digital agency, uses Instagram to share behind-the-scenes peeks at their latest projects, industry events, and favorite lunch spots.
14) Talk Shop Media: @talkshopmedia
No, your eyes don't deceive you -- That's really Prince William and the Duchess of Cambridge chowing down on some treats from one of Talk Shop Media's clients. This digital marketing agency specializes in influencer relations, and their Instagram is like having a free pass to all the coolest events.
15) Goodby Silverstein & Partners: @goodby_silverstein
Margaret Johnson, chief creative officer at Goodby Silverstein & Partners, was recently honored on Business Insider's 30 Most Creative People in Advertising list. Her agency's Instagram account gives followers the opportunity to see how Johnson and her team produce major global campaigns.
16) RPA Advertising: @rpa_advertising
RPA Advertising's Instagram account makes the daily office grind look pretty darn fun. The Santa Monica-based agency recently hosted a summer concert series, and -- based on their feed -- they keep the office kitchen stocked with plenty of healthy snacks.
17) Colle + McVoy: @collemcvoy
Dogs and design? Count us in. Colle + McVoy's Instagram account puts the spotlight on their design work and company culture.
18) hzdg: @hzdg
hzdg's Instagram account is a veritable treasure trove of design inspiration, ranging from their own work to the work of designers and artists their team admires. They even recently took followers on a virtual tour of the world's most colorful places.
19) Social Distillery: @socialdistillery
Social Distillery is an Austin, Texas-based social media agency specializing in digital communications and consumer engagement. They may only have nine employees on their current company roster, but their Instagram account makes a big impression with snapshots of their energetic team and latest work.
20) st8mnt: @st8mnt
Last but certainly not least is st8mt, a Nashville-based branding agency that boasts powerful design chops and a laid-back company culture. Their Instagram is full of their recent work and company events. You could say it really makes, well, a statement.
How does your agency use Instagram? Share your account with us in the comments.
Editor's Note: This post was originally published in July 2014 and has been updated for freshness, accuracy, and comprehensiveness.
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