Once upon a time, clicks and impressions were the currency of digital media. But today, times are changing. With banner blindness being the norm, advertisers are looking for new ways to get more out of their digital advertising investments. They’re looking to build long-term relationships through leads that they can nurture. The problem? There’s often a disconnect between media companies and advertisers.
Credit card chargebacks can result in tremendous losses for your online store. Not only that, but the financial institutions that back those charges could put you in a sticky situation while investigations are carried out. New technology is regularly put in place to help ecommerce companies weed out the fraudulent charges, but they become obsolete the moment criminals discover new ways of stealing. While you simply can’t catch everything, there are some things you can keep your eyes peeled for. These 10 tips will help you cut down on credit card fraud, which will then boost your bottom line.
Many bloggers face a common problem: How do you make an article really informative, but at the same time really easy to read?
In my areas of expertise -- marketing, entrepreneurship, SaaS -- the topics can get really complicated. If I’m not careful, my articles can be complex, jargony, and really boring. So how do I avoid this?
Direct messages in Twitter just got a lot more fun.
Twitter updated the way emoji look in direct messages on its website and mobile apps on Monday, making emoji significantly larger in size. Now, they resemble stickers used in other popular messaging apps like Facebook and Snapchat
You can try out the new "life-sized" emoji on Twitter's app and website now, though it's unclear whether the changes will also be available in third-party Twitter clients like Tweetdeck or Tweetbot. (You can quickly bring up an emoji panel on Macs with the Command + Control + Spacebar shortcut.) Read more...
More about Twitter, Social Media, Tech, Apps Software, and EmojiHow do our brains react to advertisements?
Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion -- even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.
Thankfully for all you recent college grads out there (and your parents), the job market's looking up for folks who've recently gotten their diploma. More employers plan to hire recent college graduates in 2015 than in previous years, according to the National Association of Colleges and Employers (NACE).
And for those of you about to graduate, things are looking good, too: Two-thirds of employers who responded to NACE's "Job Outlook 2015 Spring Update" survey reported they expected to increase or maintain current hiring levels for the Class of 2016.
There's a really big difference between passing off leads to your sales team, and passing off qualified leads to your sales team.
While a mixed bag of leads will often leave them tied up on calls that won't translate to much for the business, a list of qualified leads will set them on a path that might actually result in a sale.
What's the best way to separate the good from the bad?
