Conversion Rate Optimization (CRO) isn't a widely known field, even among digital marketers. If you need a quick refresher, CRO is the process of creating an experience for your website visitors that'll convert them into customers.
But this science of lead conversion is quickly gaining ground. After all, who doesn’t want more clicks, leads, and sales?
You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site.
So why is it that so few of those visitors are converting into leads and customers?
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.
“Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. The boss says or thinks something like, “Let’s appoint anyone who might know something about this issue.” Or, even more likely, “Grab anybody who’s got a stake in this thing.”
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.
You may wan't to sit down for this statistic. Ready?
Only 2% of traffic converts on the first visit to a website. I repeat, 2%.
The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) list of INBOUND speakers, we've invited friends, colleagues, mentors, and influencers to share thoughts and stories about our speakers, and then share their posts on social media using the #speakerfan hashtag.
There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Today’s publishers need to be able to measure the full impact of client campaigns from initial awareness through to a final sales transaction.
