Conversion Rate Optimization (CRO) isn't a widely known field, even among digital marketers. If you need a quick refresher, CRO is the process of creating an experience for your website visitors that'll convert them into customers.
But this science of lead conversion is quickly gaining ground. After all, who doesn’t want more clicks, leads, and sales?
via HubSpot Marketing Blog http://bitly.com/1epRxlb
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