2 Big Steps to Remove Friction During the Checkout Process

Your goal as an ecommerce retailer is to remove as many obstacles as you can between want and buy. Because you have quite a few other tasks to complete in between, reducing friction in the buying process can be difficult. Yes, selling is your main goal, but you want those customers to come back, right? Return customers don’t always come back on their own. They need a little prodding, which is why you have to use the time you have to gather as much information as you can.

via HubSpot Marketing Blog http://bitly.com/1RnkIDN